EF
Channels
Regions

Lead Funnel

Where every visitor goes, and where they don't. Both source funnels, fully reconciled.

Updated Oct 28, 7:07 AM

End-to-end funnel

Hover a stage to see its volume, conversion, and drop-off.

Top of funnel
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Bottom of funnel — Sales
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Overall Funnel Conversion
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Per-stage trend

Stage transitions

Conversion from prior stage, drop-off, and benchmark health.

TransitionConv. ratevs PriorBenchmarkDrop-offHealth

What the funnel is telling us